If you own a business that isn't being powered by video advertising, you're missing out on a valuable tool. Print advertising, and basic internet advertising is one thing, but video advertising takes your business to the next level. Video marketing doesn't need to be expensive either. It can be adapted and adjusted to meet any advertising budget. If you've decided against video marketing, here are four important reasons why you should change your mind.
Provide One-on-One Customer Attention
When customers come into your business, you have the opportunity to provide one-on-one attention. It's that attention that will persuade most customers to give you their repeat business. Unfortunately, you can't provide that one-on-one customer attention through internet advertising. That's where video marketing comes into play. While you're not physically present to engage with your customer, a short video on your website will give customers the feeling that they're interacting with you on a meaningful level. That interaction will encourage customers to return to your site again.
Make Your Emails More Engaging
If you provide an email list for your customers, you might be surprised to find out that most people don't actually open their email correspondence from local business owners. That is, unless they know there's something worthwhile for them to engage in. Including a short video message with each of your emails will make them more engaging for your customers, and increase the likelihood that your emails will be viewed. One way to make your video messages more engaging is to use them to advertise current specials available only for valued customers. Include a code in each of your videos that customers can use for online discounts for the services you provide.
Increase Your Search Engine Ranking
When people conduct online searches, they spend more time on sites that provide the most relevant information. Those sites enjoy higher search engine rankings, which increases the likelihood that they'll come up in a search. You can increase your search engine ranking by including videos on your webpage.
Make Your Site More Educational
People want to learn something useful while they're visiting websites. In most cases, they don't have a lot of time to spend reading through the information. That's where videos become useful. Instead of just advertising your services, provide visitors to your site with an educational video snippet that they can watch. Add a new video each week to keep visitors returning to your site.